Privacy Policy

This Privacy Policy explains the personal data we collect or generate when you interact with Àanú Fashion House’s website (“Site”) and related services. It also outlines how we use, share, and protect your information, as well as the rights and choices available to you. In this policy, “Àanú Fashion House,” “we,” “our,” or “us” refers to the relevant Àanú Fashion House entity responsible for your data.

What Personal Data Do We Collect?

We collect personal data when you use our services, make purchases, create an account, sign up for newsletters, enter a promotion, or contact us.

This may include:

• Contact details – name, email, phone number, shipping & billing addresses

• Account info – login details, password, user ID

• Personal details – gender, birth date, purchase history

• Payment info – credit/debit card information

• Photos and videos you may upload or share with us

• Measurement data – e.g., body size for fit or styling tools

• Preferences – wishlist items, marketing opt-ins, cookie preferences

We may also collect data automatically from your browser or device when you visit our Site:

• IP address, device ID, browser version

• Referrer headers, cookies, pixel tags

 

If you use certain features (e.g. geolocation, calendar integration), we may request permission to access relevant data such as your location, device sensors, or social profile information.

 

Your Control Over Data Collection

You can manage or limit the personal data shared via your device or browser settings. For instance, by disabling location sharing or cookie usage. We encourage you to explore these settings for more control over your privacy.

 

Why & How We Use Your Data

 

We use your data to:

1. Fulfil your orders and provide services. To process payments, ship your items, provide updates, and offer customer service.

2. Communicate with you. To send you updates about your order, promotional emails (with your consent), and product announcements. You can opt-out at any time.

3. Improve our products and experience. We can refine our product offerings, services, and website functionality by analysing how you use the site.

4. Ensure safety and legal compliance. To prevent fraud or abuse, enforce our Terms of Service, or comply with legal obligations.

5. Conduct research and analytics. To better understand customer preferences and tailor our product presentation, marketing, and service offerings.

6. Other purposes. If we collect data for a purpose not listed above, we will explain at the time of collection and request your consent if needed.

 

Legal Grounds for Processing

 

Depending on your interaction with us, we rely on the following legal bases:

• Fulfilling our contract with you (e.g. shipping your order)

• Your consent (e.g. marketing emails)

• Legitimate business interests

• Compliance with legal obligations

 

Sharing Your Data

We may share your data with:

• Third-party service providers that help us operate (e.g. payment processors, Shopify, email platforms, courier services)

• Legal or governmental authorities if required for compliance or fraud prevention

• Other Aanu Fashion House business entities under the same privacy conditions

• Klarna or other payment providers, to offer flexible payment options

• Your chosen social networks when using social sharing features

If our business undergoes restructuring or is acquired, your data may be transferred under privacy-safe conditions.

Protecting Your Data

We use industry-standard security measures, including encryption and access control, to protect your personal information.

International Transfers

Aanu Fashion House is hosted on platforms (e.g. Shopify) that may store or process data outside your country, including in the USA or Canada. Where required, we implement EU-approved mechanisms such as Standard Contractual Clauses to ensure lawful transfers.

Data Retention

We retain your data for as long as needed to:

• Fulfil the purposes outlined in this policy

• Comply with legal requirements (e.g., tax and sales records)

• Maintain your customer account history

If you delete your account, we may retain certain data where legally necessary.

Your Rights

You have the right to:

• Request access to the personal data we hold about you

• Correct or update your data

• Delete or restrict your data in certain circumstances

•  Withdraw your consent at any time

To make any of these requests, please contact us at info@aanufashionhouse.com.

GDPR – European Residents

If you’re located in the EEA, you have additional rights under the GDPR. These include data portability, the right to object to processing, and the right to complain to a supervisory authority.

Your data is initially processed in Ireland (via Shopify) and may then be transferred to third countries (e.g., the USA or Canada). Learn more via Shopify’s GDPR Whitepaper: Shopify GDPR Info.

Klarna Payments

To offer Klarna payment options, we may share limited personal data (e.g. contact and order info) with Klarna to assess eligibility. Klarna handles your data according to its privacy policy:

• Klarna Privacy Info

Opting Out of Direct Marketing

You can:

• Unsubscribe from promotional emails via the link in any message 

• Update your preferences via your Àanú Fashion House account

• Email us at info@aanufashionhouse.com